PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH SIM TERHADAP REPUTASI PERGURUAN TINGGI

  • Nur Elfi Husda

Abstract

This study aimed to examine the effect of Information Management System to customer
satisfaction and reputation as well as see if there is a direct or indirect influence of the Management
Information System and reputation by using Structural Equation Modeling. Samples was students
of Management as many as 360 of private universityin the city of Batam. The results showed that
the Management Information System to significantly affect customer satisfaction, customer
satisfaction significantly affect the standing, Management Information Systems significantly affect
the standing, Management Information Systems indirect effect on the reputation through customer
satisfaction.

Published
2017-08-25
How to Cite
HUSDA, Nur Elfi. PERAN CUSTOMER SATISFACTION DALAM MEMEDIASI PENGARUH SIM TERHADAP REPUTASI PERGURUAN TINGGI. Bisman - Jurnal Bisnis & Manajemen, [S.l.], v. 2, n. 2, p. 135-148, aug. 2017. ISSN 2477-2801. Available at: <http://jurnal.pnk.ac.id/index.php/bisman/article/view/62>. Date accessed: 15 aug. 2018.
Section
Articles