Studi Kelayakan Lokasi Pengembangan Proyek Properti Perumahan Planet Green Tambora Terhadap Minat Beli Konsumen FEASIBILITY STUDY OF THE PROJECT DEVELOPMENT LOCATION OF GREEN TAMBORA PLANET HOUSING PROPERTY ON CONSUMER BUYING INTERESTS

Main Article Content

Hammam Rofiqi Agustapraja Moh Anang Maulana

Abstract

The development of the population in the city of Lamongan continues to grow rapidly, this indirectly affects the residential place that is home. Strategic residential locations are currently needed to choose a place to stay. The choice of the wrong location can result in poor consumer purchase interest. This research aims to determine the effect of the feasibility of housing locations on consumer buying interest partially. The analytical method used in this study is the validity test, reliability test, normality test, determination test (r), and t-test. Data obtained from distributing questionnaires in the form of questionnaires distributed at the research location. The results achieved in the study showed the results of the validity test and the reliability test showed valid and reliable, the error rate of 95% or 0.05 resulted in the determination test results resulting in 81% of the variable variation in consumer purchase satisfaction can be explained by the variable feasibility of the location. While the t-test produced results x1 = 3,426, x2 = 5,886, x3 = 3,424, from the test results it can be interpreted that the feasibility of the location consisting of the conditions of the region x1, land use x2, health and ease of x3 affect the consumer buying interest.

Article Details

How to Cite
AGUSTAPRAJA, Hammam Rofiqi; MAULANA, Moh Anang. Studi Kelayakan Lokasi Pengembangan Proyek Properti Perumahan Planet Green Tambora Terhadap Minat Beli Konsumen. JUTEKS : Jurnal Teknik Sipil, [S.l.], v. 6, n. 2, p. 50-53, nov. 2021. ISSN 2621-9786. Available at: <http://jurnal.pnk.ac.id/index.php/jutek/article/view/712>. Date accessed: 19 may 2022.
Section
Articles

References

Agustapraja, H. R., & Rosidah, S. A. (2020). Faktor Penentuan Lokasi Perumahan Dengan Metode Ahp Di Kabupaten Lamongan. Jurnal Teknik Sipil dan Teknologi Konstruksi, 6(1), 76-86.
Afrianto, M. R., & Agustapraja, H. R. (2020). Evaluasi Faktor-faktor Yang Mempengaruhi Konsumen Dalam Keputusan Pembelian Perumahan Pondok Pesona Alam. Jurnal Teknik, 18(2), 1-11.
Asmanullah. (2017). Pemilihan Lokasi Terbaik Pengembangan Properti Apartemen Di Perkotaan Cibinong Raya Kabupaten Bogor. Jurnal Pengembangan kota Volume 5 No.1 (93-103)
Assael. (2001). Consumer Behavior. Edisi keenam. New York: Thomson Learning.
Alim Sumarno.. (2012). Penelitian Kausalitas Komparatif. Surabaya: elearningunesa.
Budiharjo. (2009). Perumahan dan Permukiman di Indonesia. Bandung: PT Almuni.
Kotler dan Armstrong, (2001). Prinsip-Prinsip Pemasaran Jilid 1 Edisi Kedelapan, Jakarta: Erlangga,
Riduwan. (2015). Dasar-Dasar Statistika, Bandung: Alfabeta.
Sururi, I., & Agustapraja, H. R. (2020). Evaluasi Investasi Properti Rumah Tipe 30/60 Pada Perumahan Insani Regency Lamongan. Jurnal Teknik Sipil dan Teknologi Konstruksi, 6(2), 70-78.
Nursoleh. (2018). Analisis Lokasi Terhadap Minat Beli Perumahan Di Kota Tangerang Selatan. Acounting Manajemen Vol.1, No.1
Syahyunan. (2014) Studi Kelayakan Bisnis. Penerbit USU Press. ISBN: 9794587559, Medan.
Wiryokusumo, I. (2011). Dasar-dasar Pengembangan Kurikulum. Jakarta: Bumi Aksara.

Most read articles by the same author(s)

Obs.: This plugin requires at least one statistics/report plugin to be enabled. If your statistics plugins provide more than one metric then please also select a main metric on the admin's site settings page and/or on the journal manager's settings pages.