ANALISIS KEPENTINGAN DAN KEPUASAN WISATAWAN TERHADAP KOMPONEN SUPPLY CHAIN PARIWISATA (STUDI KASUS DI KABUPATEN SUMBA TIMUR)

Abstract

Tourism is one of the development priority sectors in East Nusa Tenggara. Accordingly, this research aims to analyze the importance and performance of tourism supply chain components in East Sumba Regency, a prominent regency in terms of tourism potential. This study employed questionnaire spread towards 100 tourists that visited East Sumba Regency. Subsequently, data analysis technique was conducted through the importance performance analysis (IPA) method. Results of this study show that the components of the tourism supply chain in East Sumba can be categorized into four (4) types of quadrants; where quadrant I is in the form of attributes to be improved (consists of 5 attributes); quadrant II is in the form of maintain performance (consist of 4 attributes); quadrant III is in the form of attributes to maintain (consists of 5 attributes); and quadrant IV which includes components that are considered to be over-serviced (consists of 4 attributes).